2012- The Year Social Media Grew Up

By Rohit Kapoor 2012 was the year when using social media to reach out and interact with customers or citizens at large became a part of regular business operations. During the past 12 months, we watched social media “grow up” ...

21 Dec 12 Written by Rohit Kapoor |   > Read More...

Hyperconnectivity Requires Specific Social Media Response

By Rohit Kapoor We live in a hyperconnected world. Customers can easily perform comparative shopping online, including from inside a physical store, thanks to wireless connectivity, and the proliferation of social media means a consumer can share the story of ...

13 Sep 12 Written by Rohit Kapoor |   > Read More...

Engagement Boosts Social Media ROI

By Rohit Kapoor Most companies with a social media practice understand the value of listening and monitoring social media conversations relating to their brands, products or services. This data can then be analyzed to gain a better understanding of what ...

18 Apr 12 Written by Rohit Kapoor |   > Read More...

‘Social 911’ Prevents Brand Disasters

By Rohit Kapoor Social media can be a tremendous asset to brand-building efforts, allowing companies to directly interact with customers and “spread the word” much quicker and more cheaply than they can via traditional communication means. However, social media’s effect ...

27 Jan 12 Written by Rohit Kapoor |   > Read More...